Customer testimonials are one of the most powerful trust-building tools for e-commerce stores. Unlike product reviews that focus on specific items, testimonials showcase overall brand experiences, customer success stories, and the broader value your business provides. In 2026, Shopify merchants have access to sophisticated apps that make collecting and displaying these powerful social proof elements easier than ever.
In this article, we'll explore the five best Shopify testimonial apps that can help you showcase customer feedback and strengthen your brand credibility.
Why Testimonials Matter for Your Shopify Store
While product reviews help shoppers evaluate specific items, testimonials tell your brand's story through the voices of satisfied customers. They address broader questions like "Can I trust this company?" and "What kind of experience will I have?" Testimonials are particularly valuable for:
Building trust with first-time visitors
Showcasing your company's service quality
Highlighting unique brand experiences
Supporting service-based or high-consideration purchases
Creating emotional connections with potential customers
Testimonial apps streamline the process of collecting, curating, and displaying this feedback across your store, from your homepage to checkout pages.
1. Testimonial Master
Testimonial Master has earned its reputation as one of the most straightforward and reliable testimonial solutions for Shopify stores. With positive reviews and praise for its ease of use, it's become a favorite among merchants who want quick setup without sacrificing quality.
Key Features:
One-click installation with 30-second setup process
Adjustable fonts, colors, and layouts for brand consistency
Import testimonials from platforms like Etsy
Add customer photos to testimonials for authenticity
Grid view and slider view display options
Front-end testimonial submission forms for easy collection
Complete color customization to match your theme
Display testimonials on any page of your store
Responsive design that works on all devices
Pricing: Affordable monthly plans with free options available
Best For: Merchants who want a simple, no-fuss solution with quick setup and easy customization. Perfect for stores that prioritize ease of use and clean testimonial displays.
Testimonial Master excels at doing one thing really well: making it effortless to display beautiful testimonials. The quick installation means you can have professional-looking customer feedback on your store within minutes. Customer support is consistently praised for being responsive and helpful with any customization needs.
2. EVM Customer Testimonials
EVM Customer Testimonials stands out for its flexibility and long-standing reputation in the Shopify ecosystem. It's particularly praised for its responsive customer support and ability to handle both product-specific and general brand testimonials—a feature that sets it apart from many competitors.
Key Features:
Grid and slideshow display formats with multiple layout options
Collect testimonials via website form or email
Photo testimonials support
Five pre-made professional templates with customization
Non-product-specific testimonials (ideal for service businesses)
Multiple display styles to match your brand aesthetic
Front-end submission forms for easy customer input
No impact on site speed or performance
Works seamlessly with unique or one-of-a-kind products
Pricing: Free plan available with paid plans offering advanced features.
Best For: Businesses selling unique or one-of-a-kind products, service-based businesses, and stores needing flexibility in how testimonials are displayed and collected. Ideal if you want to showcase overall brand experience rather than just product feedback.
What makes EVM truly stand out is its versatility. Unlike many apps that strictly tie feedback to specific products, EVM allows for more flexible testimonial displays. This makes it perfect for businesses with custom inventory, service offerings, or those wanting to showcase the complete customer journey and brand experience.
3. Reputon Testimonials Slider
Reputon testimonial slider has created a comprehensive testimonials solution that excels at consolidating feedback from multiple platforms. If you collect testimonials across Google, Trustpilot, social media, and your Shopify store, Reputon makes it simple to showcase all of that positive feedback in one cohesive display.
Key Features:
Multiple display styles: slider, cards, list, carousel, and grid
Import testimonials from Google, Trustpilot, Facebook, YouTube, TikTok, and more
Photo and video testimonial support
Customizable sliders that match your brand style perfectly
Dedicated collection link (use in emails, QR codes, social media)
Integration with major review and social platforms
User-friendly interface for non-technical users
Continuous updates and responsive support team
Aggregate all your social proof in one place
Pricing: Free plan available with paid plans for additional features and functionality
Best For: Stores that want to consolidate testimonials from multiple platforms (Google, Trustpilot, social media) into one cohesive display. Perfect for established brands with a presence across multiple channels.
Reputon's strength lies in its ability to aggregate testimonials from numerous sources, giving you a comprehensive social proof strategy. If your business collects feedback across different platforms and you want to showcase the breadth of your positive reputation, Reputon provides an elegant solution.
4. POWR: Customer Testimonials
POWR: Customer testimonials offers a user-friendly approach to testimonial displays with a focus on customization and visual appeal. Part of the larger POWR app ecosystem, it provides merchants with powerful testimonial features while maintaining simplicity.
Key Features:
Pre-built professional testimonial templates
Start from scratch with custom designs
Image and video testimonial support
Banner slideshow capabilities for testimonials
Easy installation and customization
Centralized dashboard if using multiple POWR apps
Responsive design for all devices
Social proof elements that boost conversions
Flexible placement options throughout your store
Pricing: Free plan available with paid upgrades for additional features
Best For: Merchants who want professional templates with easy customization options and those already using other POWR apps who want a centralized management system.
POWR makes it easy to create eye-catching testimonial displays without technical knowledge. The pre-built templates provide a professional starting point, while the customization options ensure your testimonials match your brand perfectly. If you're using other POWR apps, the unified dashboard makes managing multiple features convenient.
5. G:Customer Testimonials Slider
G:Customer Testimonials Slider by GoodApps offers a straightforward approach to displaying customer testimonials in engaging formats. With a 4.8-star rating and positive merchant feedback, it's designed to help build trust and increase conversions through authentic customer feedback.
Key Features:
Grid or slider format display options
Customizable design to align with your website's aesthetic
User-friendly admin panel for easy testimonial management
Add, edit, or remove testimonials quickly
Responsive design for perfect display on all devices
Professional testimonial showcase that builds credibility
Easy setup process without technical expertise required
Foster trust with genuine customer feedback display
Mobile-optimized for phones, tablets, and desktops
Pricing: Limited Free tier limits can mostly be used for development stores with affordable paid plans for production stores.
Best For: Merchants who want a simple, effective testimonial display solution with flexible formatting options. Perfect for stores looking to showcase social proof without complex features.
G:Customer Testimonials Slider stands out for its balance of simplicity and effectiveness. The app makes it easy to create professional testimonial displays in either grid or slider formats, and the straightforward admin interface means you can manage your testimonials without any technical headaches. It's particularly well-suited for merchants who want to get testimonials up and running quickly while maintaining full design control.
Choosing the Right Testimonial App for Your Store
When selecting a testimonial app for your Shopify store, consider these key factors:
Setup Speed: If you need testimonials live quickly, Testimonial Master and POWR offer the fastest setup. For more customized implementations with support, EVM and Centous provide hands-on assistance.
Multi-Platform Integration: If you collect testimonials across multiple platforms (Google, social media, Trustpilot), Reputon is the clear winner for aggregation features.
Flexibility: For unique products, service businesses, or non-product-specific testimonials, EVM's flexible approach is invaluable.
Design Preferences: POWR: Customer Testimonials and G: Customer Testimonials Slider offer the most modern, polished templates, while Testimonial Master and EVM provide more traditional, customizable options.
Budget: Several apps offer robust free plans (EVM, Reputon, POWR) that work well for new stores, making it easy to start building social proof without upfront investment.
Best Practices for Testimonial Success
Whichever app you choose, follow these best practices to maximize the impact of your testimonials:
Strategic Placement: Display testimonials on your homepage, about page, and near call-to-action buttons. Consider adding them to your cart page to reduce abandonment.
Authenticity: Include customer names, photos, and locations when possible. Authentic testimonials with real details build more trust than anonymous quotes.
Variety: Mix different types of testimonials—some focusing on product quality, others on customer service, shipping speed, or overall experience.
Regular Updates: Continuously collect new testimonials to keep your social proof fresh and relevant. Outdated testimonials can actually harm credibility.
Visual Elements: Include photos or videos whenever possible. Visual testimonials are significantly more engaging and trustworthy than text alone.
Conclusion
The five apps we've highlighted:
Testimonial Master, EVM Customer Testimonials, Reputon Testimonials Slider, POWR: Customer Testimonials, and G:Customer Testimonials Slider. Represent excellent options for Shopify merchants looking to showcase customer testimonials in 2026. Each brings unique strengths, whether it's Testimonial Master's simplicity, EVM's flexibility, Reputon's multi-platform aggregation, POWR's professional templates, or G:Customer Testimonials Slider's straightforward approach.
However, if you're looking for a testimonial solution that extends beyond the Shopify ecosystem, consider exploring VouchView.com. While not a Shopify app, VouchView offers a versatile SaaS platform for collecting and managing testimonials that can be embedded on any website, including Shopify stores. This approach provides several advantages:
Platform Independence: Manage all your testimonials in one place, regardless of where your business operates
Flexibility: Use the same testimonial system across your Shopify store, WordPress blog, landing pages, and any other web properties
Centralized Management: One dashboard to control testimonials across all your online presence
Future-Proof: Not tied to any single platform, so you can migrate or expand without losing your testimonial database
VouchView is particularly valuable if you operate multiple online properties or want a centralized testimonial management system that isn't dependent on any single platform. It's a compelling alternative worth considering alongside traditional Shopify-specific apps, especially for businesses with a multi-channel online presence.
The key to success with testimonials is consistency and regularly collecting feedback, curating the most compelling stories, and strategically displaying them throughout your customer journey. Choose the solution that best aligns with your technical capabilities, business model, and growth plans, and watch as authentic customer voices help drive your store's success in 2026 and beyond.
